Friday 18 October 2013

DB'S HOT DOG AND SAUSAGE EMPORIUM

Summary
A hot dog is just a hot dog, unless it’s an all-beef hot dog, served with culinary excellence and historical flair. DB’ Hot Dog and Sausage Emporium draws on the nostalgic comfort of America’s street vendor history. A hot dog and cold drink, served with a little style, by someone with a smile. It’s a simple concept, but one that people have been familiar with and feasting on for over 100 years.
Location
DB’ Hot Dog and Sausage Emporium will be operating in the SE Wisconsin area. We currently have approval to set up shop in Kenosha County and in the City proper, but we expect to expand our range as time goes on.

Atmosphere
Unlike many vending stands of today, we want to do something a little different with The Emporium. We want to stand out, not just with our food, but the way it’s presented. Our “uniforms” will harkens back to a time when people considered going out in a public an “affair”. 
Marketing Strategy
Word of mouth will, of course, be the primary and best way to gain a loyal following. In today’s age however, the use of social media is a must. Facebook and Twitter will allow us to reach people on a daily basis to offer specials, information, and to generally just put ourselves foremost in the minds of our clients.
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