1.) Make Signage Eye Appealing: Create
a sign that stands out from the competition. Use striking graphics, colors, and
capital letters. But don't overdo it!
2.) Display Brand Identity: Promote
your restaurant's brand identity by including the name and company logo on the
signage. Let potential customers know who you are.
3.) Make Signage Informational: In
addition to your name and logo, advertise specials or unique characteristics
about your restaurant. Keep messages short and easy to read.
4.) Keep Signage Updated: Never keep
old information on a sign. Consider refreshing your message as often as
possible with either a tagline or new specials.
5.) Consider Visibility: Set up
signage so that passersby can read it from the direction heading toward the
restaurant, and put the sign closer to the road or in the "line of
sight" of the pedestrian or driver. Also make sure obstructions, such as
trees, buildings, or other signs, do not block your signage.
6.) The 7 Seconds Rule: Place your
sign where viewers have at least seven seconds to read the display message. The
more exposure to your sign, the bigger the reach to potential customers.
7.) Keep Signage Clean: Make sure
your sign remains free from dirt and other debris. If lights illuminate the
sign, keep bulbs intact and replace them as soon as they burn out.
8.) Consider Supplemental Signage: Restaurant
owners typically add additional signs to their location, including banners,
window lettering, and posters. This represents a great way to promote events or
specials.
9.) Raise Capital from Your Community: Need
money for a new sign? Reach out to potential investors by visiting Foodstart.com, a great alternative to traditional
funding sources where you offer discounts, free meals, or other incentives in
exchange for funding
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