Mission
Sales of $ 350K the first year, more than half a million the second. Personnel costs less than $300K the first year, less than $400K the second year. Profitable in year two, better than 7.5% profits on sales by year three.
Summary
The Fig Tree offers Denver a trendy, fun place to have great food in a social environment. We focus on organic and creative food. Our strategy is simple - we intend to succeed by giving people a combination of great, healthy, interesting food, and an environment that attracts a trendy, downtown crowd.
Most important to us is our financial success, but we believe this will be achieved by offering high-quality service and healthy, local food delivered by food-service professionals with a long-history in the restaurant business.
Location
We have found an excellent location and secured the lease for $2,000 per month. We will be able to set up shop in time to begin turning back a profit by the end of month eleven and be profitable in the second year. We need raise a total of $40,000 in capital, plus a $100,000 SBA-guaranteed loan, to start up the company.
Marketing Strategy
The market and financial analyses indicate that with a start-up expenditure of $141,000, The Fig Tree can generate over $365,000 in sales by year one, $565,000 in sales by the end of year two and produce net profits of over 7.5% on sales by the end of year three. Profitability will be reached by year two.
More Info
The Fig Tree believes that the market can be segmented into three distinct groups that it aims to target. The first groups are the young and affluent which number 275,000 people in Denver. The second group that will be targeted are downtown office workers - a group that i growing at an annual rate of 4% annually with 150,000 potential customers. The third group are recovering hippies who naturally desire organic foods as well as ethnic cuisine. No one knows how many they number but it is a growing segment!
Sales of $ 350K the first year, more than half a million the second. Personnel costs less than $300K the first year, less than $400K the second year. Profitable in year two, better than 7.5% profits on sales by year three.
Summary
The Fig Tree offers Denver a trendy, fun place to have great food in a social environment. We focus on organic and creative food. Our strategy is simple - we intend to succeed by giving people a combination of great, healthy, interesting food, and an environment that attracts a trendy, downtown crowd.
Most important to us is our financial success, but we believe this will be achieved by offering high-quality service and healthy, local food delivered by food-service professionals with a long-history in the restaurant business.
Location
We have found an excellent location and secured the lease for $2,000 per month. We will be able to set up shop in time to begin turning back a profit by the end of month eleven and be profitable in the second year. We need raise a total of $40,000 in capital, plus a $100,000 SBA-guaranteed loan, to start up the company.
Marketing Strategy
The market and financial analyses indicate that with a start-up expenditure of $141,000, The Fig Tree can generate over $365,000 in sales by year one, $565,000 in sales by the end of year two and produce net profits of over 7.5% on sales by the end of year three. Profitability will be reached by year two.
The Fig Tree believes that the market can be segmented into three distinct groups that it aims to target. The first groups are the young and affluent which number 275,000 people in Denver. The second group that will be targeted are downtown office workers - a group that i growing at an annual rate of 4% annually with 150,000 potential customers. The third group are recovering hippies who naturally desire organic foods as well as ethnic cuisine. No one knows how many they number but it is a growing segment!
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