1.) Make the Headline Interesting: When
writing the headline, keep in mind what makes your opportunity unique, what
makes the location or environment attractive, and any other special qualities
the job offers. Consider a descriptive headline like "Chef Job in New York
- Flexible Hours at Top Manhattan Restaurant." And don't use more than one
exclamation point at the end of the headline or make suspicious claims like
"Make Big $$$$!!!!"
2.) Use Descriptive Adjectives: Using
appropriate language to describe the job and environment can help attract the
right candidate. For example, use descriptive adjectives like
"fast-paced," "team-oriented," or "friendly
setting." This helps match potential candidate talents to the specific
job.
3.) Be Specific: Beyond the job
title and a detailed description, be sure to include what level of experience
the applicant must possess, particular skills, the department or person the
applicant will report to and a daily snapshot of the job,
4.) Include a Description of the Restaurant: Make
sure to list the restaurant's name, location, and food types served. Also
include the size of the restaurant, the type of atmosphere, and any other
important facts about the location. Consider including an image or two of the
restaurant's exterior and interior...you spent a lot of money on how your
restaurant looks - use it to help recruit good employees too.
5.) Retain Flexibility: To reduce
potential long-term friction, consider incorporating a note at the end of the
description that says: This is a general job description - expected
duties may vary.
6.) Be Careful When Writing About Salary and
Benefits: While you do want to address compensation and benefits in
the listing, you should remain flexible by including text like, "We offer
a competitive salary and benefits package," or something similar. Make the
text fit what you're offering, but including a dollar figure could limit the
potential candidate pool.
7.) Don't Discriminate: Stay away
from listing age or gender requirements which can be considered discriminatory
and cause for potential legal action.
8.) Tell Candidates How to Apply: List
where interested job candidates can apply, including in person, via e-mail,
over the phone, etc. Include the hiring manager's contact information and, if
applying by email, what the subject line should say.
9.) Make Sure to Have Funding In Place to Pay
Everyone: All these employees will be expensive. Consider raising
capital from a community-funding site like Foodstart.com where restaurant owners can make a
pitch and raise start-up funding from interested friends, family, or customers
in exchange for perks and rewards.
