With Google claiming 65% of the search engine market
and with many potential customers searching for their next bite to eat online,
it is important that your restaurant website is ranked highly using SEO (Search
Engine Optimization) and above your competitors. Here are some top tips:
1.) Update your website
with fresh content. Updated, original and relevant content will help
boost your Google ranking. Ideas include new blog posts, reviews and images.
2.) Use photos and videos.
Fresh content does not only mean long passages of text. Add photos and video
content to provide Google with interesting and updated information. Also, use
titles for these graphics that are useful for Google's algorithm (for example,
"gourmet_burgers_foodtruck_durham.jpg" not "photo1.jpg.")
3.) Input carefully
researched keywords. Ensure your content includes references to the
area from which you aim to attract customers, the theme of the restaurant and
other keywords of relevance that you would use to search for a restaurant.
4.) Use short and
descriptive SEO Titles. Google uses your web site title to display in
the search results, so aim to include relevant words and include the restaurant
location, the menu theme (such as gourmet burgers) and the type of restaurant
(for example, foodtruck).
5.) Use relevant Meta
descriptions. A Meta description is the sentence underneath the title,
as displayed on the Google search results. As with the title, ensure that the
content is relevant to your restaurant and how public would search for what you
offer.
6.) Internal and external links. Linking your
internal pages with each other, as often as possible and creating links to
other websites and external sources will boost your SEO ranking.
7.) Enable social media
sharing. It is now easier than ever to connect your website to your
Twitter, Facebook and other social media platforms. Not only does this provide
the customer with other ways to learn about your restaurant and keep in touch, but
Google uses this information as part of the search engine rankings.
Above all else, write for your reader. It is
important to think about SEO when creating your website content, but if it is
not relevant to a human visitor or is full of irrelevant keywords and
hyperlinks, people will not stay long enough to read what your restaurant
actually has to offer.
For more detail click:- 7 seo tips for restaurants
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