7 SEO Tips for Restaurants

With Google claiming 65% of the search engine market and with many potential customers searching for their next bite to eat online, it is important that your restaurant website is ranked highly using SEO (Search Engine Optimization) and above your competitors. Here are some top tips:

1.) Update your website with fresh content. Updated, original and relevant content will help boost your Google ranking. Ideas include new blog posts, reviews and images.

2.) Use photos and videos. Fresh content does not only mean long passages of text. Add photos and video content to provide Google with interesting and updated information. Also, use titles for these graphics that are useful for Google's algorithm (for example, "gourmet_burgers_foodtruck_durham.jpg" not "photo1.jpg.")

3.) Input carefully researched keywords. Ensure your content includes references to the area from which you aim to attract customers, the theme of the restaurant and other keywords of relevance that you would use to search for a restaurant.

4.) Use short and descriptive SEO Titles. Google uses your web site title to display in the search results, so aim to include relevant words and include the restaurant location, the menu theme (such as gourmet burgers) and the type of restaurant (for example, foodtruck).

5.) Use relevant Meta descriptions. A Meta description is the sentence underneath the title, as displayed on the Google search results. As with the title, ensure that the content is relevant to your restaurant and how public would search for what you offer.

6.) Internal and external links. Linking your internal pages with each other, as often as possible and creating links to other websites and external sources will boost your SEO ranking.

7.) Enable social media sharing. It is now easier than ever to connect your website to your Twitter, Facebook and other social media platforms. Not only does this provide the customer with other ways to learn about your restaurant and keep in touch, but Google uses this information as part of the search engine rankings.

Above all else, write for your reader. It is important to think about SEO when creating your website content, but if it is not relevant to a human visitor or is full of irrelevant keywords and hyperlinks, people will not stay long enough to read what your restaurant actually has to offer.

For more detail click:- 7 seo tips for restaurants

Casual and Upscale Restaurants Finance

Foodstart is the only crowdfunding site created just for new or existing casual and upscale restaurants. Using Foodstart’s unique platform, business owners can raise capital in small increments from the same people who are the key to their success: their customers. Foodstart…the ultimate loyalty club.
 

Casual and Upscale Restaurants Finance

Eight Tips for an Effective Restaurant Web Site

1.) Avoid PDF Menus:
Google has a hard time capturing data in PDF format. So even if that's how you sent it to the printers, you'll need to put it in regular text format on your web site.

2.) Ask for Birthdays and Email Addresses:
Ask people for their email address and birthday so you have a reason to send them an email and a discount.

3.) Use Quality Photos Only:
Don't just take photos with your phone and upload them. In fact, you might avoid food photos entirely unless a professional does them.

4.) Update Frequently:
Adding current events to your web page is a sure way to let patrons know that there's always something happening on your site and through your doors. Another reason to update frequently is to assure that your restaurant pops up in appropriate searches. Because Google and others are always reconfiguring the algorithms that determine search results, it's imperative that your codes and tags are properly maintained and updated. Your website is a valuable tool, but only if you set it and don't forget it.

5.) Flash Specials:
Sitting on a bunch of pork tenderloin that's about to go bad? Post a flash special on your site or better yet, via Facebook and Twitter.

6.) Match the Ambiance:
Your site should reflect the same ambiance as your restaurant. Use the same color schemes and artwork too.

7.) Take Reservations Online:
Partner with Open Table or another service to allow easy reservations. Though note that with Open Table set-up costs can be as high as $700 - along with a monthly fee of $199 and a per reservation fee between 25 cents and a dollar.

8.) Enable People to Back Your Business:
People have an emotional relationship with restaurants and often want to feel like they were on the inside of something new and cool. So allow them to give you startup capital in exchange for perks and rewards. And, of course, consider using Foodstart.com - the only community-funding platform designed just for food and beverage businesses.